Our Story
Berrys. are 100% owned by car enthusiasts.
Since 2013, we’ve been committed to bringing you the highest quality threads, with all our products being designed and manufactured from scratch at our design studio based in Korea.
We have always been deeply involved in the automotive world—supporting the community through motorsport events, sponsorships, athletes, and car culture. Currently, we stand as the leading company in the Korean market for magnetic paddle shifters, with over 20 professional racers using our products.
Specializing in high-performance magnetic paddle shifters, we bring precision engineering to life. Each unit is 5-axis CNC-machined from solid aluminum and integrates powerful neodymium magnets to deliver our signature "click"—a sharp, tactile feedback with a distinctive mechanical sound that elevates the driving experience.
To ensure uncompromised precision, we apply our proprietary DPM (Dual Precision Machining) technology—even after anodizing. Contact surfaces are re-machined to within a 10μm tolerance, one-tenth the thickness of a human hair. This ultra-fine finish ensures consistent acoustic tones and uniform impact feel, enhancing the clarity and accuracy of every shift.
