Berrys. are 100% owned by car enthusiasts.
Since 2013, we’ve been committed to delivering the highest quality components—designed and manufactured from scratch at our in-house design studio and factory in Korea.
We’ve always been deeply involved in the automotive world—supporting the community through motorsport events, sponsorships, athletes, and car culture.
Today, we lead the Korean market in magnetic paddle shifters, with over 20 professional racers using our products—including drivers competing in Hyundai’s N Festival series.
Our products are also supplied to all five official Hyundai N Blue Hands service centers, which specialize in servicing high-performance N models.
Track-Tested at the Nürburgring.
Our magnetic paddle shifters are not just engineered—they’re race-tested.
In partnership with RSR Nürburg, a leading Nürburgring track car rental company in Germany, every Hyundai i30N in their fleet is equipped with BERRYS paddle shifters.
These cars are pushed to the limit by drivers from around the world, every single day, on one of the most demanding circuits in the world—the Nürburgring Nordschleife.
This ongoing real-world testing proves the durability, tactile feedback, and performance consistency of our product under extreme driving conditions.
TEAM BERRYS
Racers Who Trust BERRYS.
These are the professional drivers who compete in 2024 Hyundai’s N Festival using the BERRYS magnetic paddle shifter.
Among them, Jeong Sang-oh secured a race victory immediately after installing our product, proving its performance on the field.
Additionally, Choi Yoon-min, representing TEAM BERRYS, earned a podium finish in the endurance race.
Our paddle shifters are not only engineered for precision—they’re trusted where every millisecond counts.
This is why over 20 professional racers choose BERRYS for their competitive edge.
“Every click you feel is engineered from experience.”
— Peter Lim
Our History
2013
CNC-Machined Paddle Extension Kit
We began by creating high-precision aluminum paddle shifter extension Kit, crafted entirely in-house. We were the first to offer such components in Korea.
2019
Began R&D on Magnetic Paddle Shifters
Share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.
2023
KDM Series Launched
We introduced our KDM lineup, featuring magnetic paddle shifters for the Hyundai N series, Kia Stinger, and Genesis models, at the Korea Auto Salon Week. The launch drew significant public attention.
2024
DPM Technology Introduced
Launched DPM (Dual Precision Machining) Technology: a post-anodizing refinement process achieving 10μm tolerance for critical contact surfaces, ensuring uniform mechanical feedback and acoustic consistency.
2025
Launched Magnetic Paddle Shifters for BMW Series
Released with fully adjustable paddle angles and a 3-stage magnetic force adjust system, offering a customizable shifting experience tailored to driver preference.
Crafted for Victory
